Amazon today announced Chime, a unified communications as a service (UCaaS) offering hosted in Amazon Web Service’s cloud.
Amazon is entering a crowded market of UC solutions, some of which are already cloud-based and others that run on customer premises. Nevertheless, analysts who track Amazon say the company has an opportunity here.
Chime uses a mobile or desktop application that is available across iOS, Android and Windows environments. It uses noise-cancelling wideband audio, which Amazon says allows it to deliver high quality audio and video experiences. When a meeting starts, Chime calls all the participants, who can join by clicking a button; there is no PIN required. Chime shows a visual roster of all attendees, which Amazon says eliminates the “who just joined” questions that can occur on conference calls. Any user has the ability to mute a noisy participant. Advanced editions of Chime allow IT to centrally manage users and settings, including integrating it with existing corporate directories.